DSM is the Direct Reach partner to support offline distribution of Poshan videos. The initiative reinforces the Company’s commitment to fight the acute problem of malnutrition in India, by aligning with a multi-stakeholder partnership including both national and state governments, to have maximum impact on the ground.
The program which equips frontline health workers (AWWs) with a set of ‘Poshan’ videos on microSD card, aims at providing direct access to information to women in the reproductive age group using simple, direct and actionable information through videos. It focuses on creating awareness regarding malnutrition covering symptoms, alarming consequences, simple changes that can be adopted and influence behavior change amongst women in the target group.
Palghar, Pune and Thane districts of Maharashtra in 2016-17
With DSM India’s support the Poshan MicroSD card project was launched in Palghar, Pune and Thane districts of Maharashtra.
The monitoring reports from the districts reveal that the objectives of educating women through the selected Poshan content on an especially designed Poshan microSD card (Poshan Card) has reached 1.5 lakh women every month. Further, case studies also reveal that the AWWs have used their mobiles to educate the women at the Anganwadi Centres as well as in the field.
The project exceeded its annual target of reaching 1.5 million women in the reproductive age group of 20-49 years in less than 10 months and has at present educated over 1.8 million women through a trusted source, i.e. AWWs.
Ahmadnagar, Aurangabad and Beed districts of Maharashtra in 2017-18
DSM enlarged its support for the Poshan MicroSD card project in 2017-18 extending it to Ahmadnagar, Aurangabad and Beed districts of Maharashtra and also in the Second Phase to East Godavari in Andhra Pradesh; and Hyderabad Rural, Medak and Rangareddy in Telangana.